and welcome to
We ensure our clients progress forward knowing what to do, how to do it and what is expected of them
Progressing forward with creative works can be one of the most rewarding journeys someone can pursue, however it can also be one of the most daunting.
Sadly there is a lot of bad advice out there and many who exploit naivety, over enthusiasm and a lack of knowledge for their own personal gain.
As an impartial and experienced agency with a strong commercial background, we ensure our clients progress forward knowing what to do, how to do it and what is expected of them.
If your goal is to license, sell, rent and capitalise on your intellectual property, it is important you understand the options and how best to manage your IP.
Effectively managing, enforcing your legal rights and commercialising your intellectual property is a team effort, that requires a special set of skills from a variety of industry disciplines. It is very easy to slip-up if you do not know what you are doing.
How you manage and benefit from your IP is important to us. That’s why we go that extra mile to ensure our clients have the very best support when moving forward. For example… when it comes to licensing, our team of IP lawyers can negotiate the very best financial arrangements and ensure the terms of the licensing agreement are correct and in your best interests. Or in the event someone infringing your rights, our team can act quickly to ensure what is rightfully yours remains yours.
> Seeing the road ahead
Seeing the road ahead e.g. what type of IP is needed, strategic planning, corporate objectives, risks, rewards and expectations is vital for correct strategic decisions to be made.
> Understanding all the factors
Understanding all the factors and each aspect of the project cannot be underestimated and plays an important role in determining the success or failure of the project.
> Commercial advice = making the right decisions
Commercial professional impartial advise and direction can make the difference between winning and losing. It fills in the blanks and highlights the strengths and weaknesses in the project.
> Understanding why, IP is a sword not a shield
Intellectual property protection is a sword not a shield, and whilst providing the right to attack someone who attempts to infringe your technological and legal rights, it does not ‘prevent’ someone from infringing your rights should they wish to do so.
> Why IP is not a golden ticket
Intellectual property protection is a tool, and can be an extremely valuable tool. However to benefit from it, you need to be proactive and take the project forward. It will not move forward itself.
> Why applying too early is not always the right approach
Unless the technology has been proven or developed any application submitted to the IPO will be based on assumptions and supposition rather than a detailed specification – and it’s the fine detail in the specification that forms the basis of strong and robust IP.
We recognise the need for information, that's why we provide it to all that need it"