Patents are not always the best or most appropriate option. Our team of IP experts, wealth of experience, commercial background and overseas partners can advise on the benefits of design registration and obtain the protection to secure legal rights on your design.
The design of a product often makes the difference between success and failure. It’s what consumers / buyers first see before determining whether they what it or not. Unlike patent protection that is focused on functionality, Design Right, protects distinctiveness features of a product or article, whether functionality exists or not. A good example of Design Right is Coca Cola’s hourglass bottle.
Design right is an important tool to gain a monopoly right in a design / appearance fundamental to the identity of a product and business. A registered design makes it illegal for anyone except the owner or someone with the owner’s permission to use the same or similar design features in other products. Just like Patents and Trade Marks, Design Right is an intangible asset that can be sold, licensed and rented, and provide investors and potential licensees confidence that their collaboration with the owner is underpinned by a monopoly right.
> WHAT WE CAN DO FOR YOU
We can examine your design for design registration suitability.
Provide an honest appraisal on your design.
Advise on design right and how it works.
Undertake a design search prior to proceeding with the registration process.
Make suggestions that will improve the commerciality of your design.
Make suggestions that may improve your chances of obtaining a registered design.
Advise on alternative IP.
Compile and file your design application and pursue it through to approval.
Deal with any objections the IPO raises.
Maintain your registered design and file renewals.
Advise on the best protection strategy for the design.
Assist with the transfer of your rights to a third party
> OUR TEAM
Our team are professionals in a variety of technical sectors and industry disciplines and experts in all aspects of intellectual property. From compiling and filing a UK or international patent to negotiating licensing terms, we have the whole spectrum covered.
In addition, we have a strong commercial background in product development, branding, packaging and production, which allows us to champion innovative methodologies and take a hands-on collaborative approach.
This combination of IP expertise and commercial background, means we offer what no one else offers, can see what others don’t see, can quickly identify important issues and importantly can offer strategic and pragmatic advice that makes a tangible impact.
> WHAT OUR CLIENTS SAY ABOUT US
Our hands-on collaborative approach means our clients have a business partner they can rely on to help them move forward. We know the partnership is working by the feedback we receive.
H.H from Leeds said "I would like to say a big thanks for the advice you provided. It was a real eye opener to learn how things really work”.
J.M from Manchester said "the service you provided was very impressive and highly professional. I wish there were more companies like yours in the UK”
and L.N from Hull said "At last a company that is not just after your money. Real honest advice delivered directly. Well done !".
Our goal is to help our clients succeed by challenging conventional thinking and delivering a highly considered, innovative and customised service at a price that is fair and reasonable.