Registered Design...

Patents are not always the best or most appropriate option. Our team of IP experts, wealth of experience, commercial background and overseas partners can advise on the benefits of design registration and obtain the protection to secure legal rights on your design.

The design...


of a product often makes the difference between success and failure. It’s what consumers / buyers first see before determining whether they what it or not. Unlike patent protection that is focused on functionality, Design Right, protects distinctiveness features of a product or article, whether functionality exists or not. A good example of Design Right is Coca Cola’s hourglass bottle. 


Design right is an important tool to gain a monopoly right in a design / appearance fundamental to the identity of a product and business. A registered design makes it illegal for anyone except the owner or someone with the owner’s permission to use the same or similar design features in other products.


Just like Patents and Trade Marks, Design Right is an intangible asset that can be sold, licensed and rented, and provide investors and potential licensees confidence that their collaboration with the owner is underpinned by a monopoly right. 

What we can do for you...


  • We can examine your design for design registration suitability.

  • Provide an honest appraisal on your design.

  • Advise on design right and how it works.

  • Undertake a design search prior to proceeding with the registration process.

  • Make suggestions that will improve the commerciality of your design.

  • Make suggestions that may improve your chances of obtaining a registered design.

  • Advise on alternative IP.


  • Compile and file your design application and pursue it through to approval.

  • Deal with any objections the IPO raises.

  • Maintain your registered design and file renewals.

  • Advise on the best protection strategy for the design.

  • Assist with the transfer of your rights to a third party

"Bloom went that extra mile in ensuring my 
project was fully protected. Their advise was invaluable".

To discuss your project and learn more about

Design Right... call


or complete our enquiry form and we will call you back to make the arrangements.