Trade Marks are vital when building a brand and provides the owner the exclusive use of the mark in respect of the goods or services they provide. They serve as a mark of identification and if used correctly a means of communicating a symbol that positions a product and service within a particular segment in the market, a symbol that customers can easily recognise and connect with its values.
Just like a patent, a Trade Mark makes it illegal for anyone except the owner or someone with the owners permission to use the same or similar mark. They are a intangible asset that can be sold, licensed and rented.
Importantly they provide investors and potential licensees with confidence to collaborate with the owner of the mark, knowing their investment will be underpinned by a legal right.
Provide an honest appraisal and examine your mark for Trademark suitability.
Advise on Trademark registration process and how it works.
Undertake a search prior to proceeding with the registration process.
Make suggestions that will improve the commerciality of your mark.
Compile and file your Trademark application and pursue it through to approval.
Deal with any IPO objections and maintain and file renewals.
Advise on the best protection strategy for the mark.
Assist with the transfer of your rights to a third party.